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Our Team

Frank Arroues - Owner

Frank started the Blind Appeal business ten years ago in the Treasure Valley. His desire was to build a family business through helping people with their window covering needs.  He brought with him over thirty years of sales experience and customer service, which have helped him make Blind Appeal into a thriving business in the Treasure Valley and Beyond.  He truly enjoys the family aspect, and has now been joined in the business by his wife, two sons, a sister, and a nephew.

Mike Van Artsdalen - Field Manager

Mike Van Artsdalen is the Field Manager for Blind Appeal.  He is our contact for realtors, builders, and the community.  His degrees in Art Education and Visual Art make him perfect for our team as he has a history of working great with people, has an eye for aesthetics – in particular colors and products that look good in homes and businesses alike.  His enthusiasm and energy, as well as his knowledge of the Boise community make him an excellent addition to the team.

Sean Arroues - Warehouse Manager

Sean Arroues is the warehouse manager at Blind Appeal. His organizational skills are welcome at Blind Appeal, and he joined the family business early on in its inception, bringing with him several years of sales experience. Sean ensures that orders are processed in the most efficient manner possible. In addition to being responsible for the warehouse, you will see Sean occasionally as his skills are also needed as an installer.

Denise Van Artsdalen - Office & Marketing Coordinator

Denise works in the Blind Appeal office. She joined Blind Appeal in 2014 bringing over twenty five years’ experience in marketing, office management, and customer relations. She coordinates the schedules, develops the media and marketing materials, and is the customer service, phone, web site, and email representative for Blind Appeal.

Wendy Arroues - Sales Development Coordinator

Wendy has been a part of Blind Appeal since its inception ten years ago. Wendy has been in the customer service industry for years, and has a well-established history of “knowing what the customer needs and wants.” She coordinates sales development throughout the Treasure Valley, and enjoys establishing new contacts, always striving to bring the Blind Appeal concept to all those with whom she comes in contact.


Justin Arroues - Sales Associate

Justin Arroues has been with Blind Appeal since it began ten years ago, and enjoys working with our customers and offering them fresh and new solutions for their home, office, or business. Customers appreciate Justin for his energy, sincerity, and expert knowledge of window coverings.

Cameron Grow - Sales Associate

Cameron Grow is an integral part of our Blind Appeal Team.  Cameron grew up in the Treasure Valley and has lived in Boise his entire life.  Prior to coming to work for Blind Appeal, Cameron worked at Atkinsons Mirror and Glass both as an installer and as a sales associate. His previous experience in both installing and sales is a great benefit to our team. Cameron’s professionalism, conscientiousness, outgoing personality, and dependability make him a great addition to Blind Appeal.


Ryan VanArtsdalen - Sales Associate

Ryan is one of our sales associates. Prior to joining Blind Appeal, he worked in the wholesale fencing industry as a regional manager for over seven years. His experience in customer service, sales, and management is a tremendous asset to our company. Ryan is the 7th family member to join the Blind Appeal Team.

John Pitts - Lead Installer

John has been with Blind Appeal for approximately three years.  He is the lead installer for the Blind Appeal team. He is an expert in not only installs, but in customer service, repairs, and knowledge of window covering functions, including motorized, manual and specialty blinds.  

Roadshow Specialists - Wendy, Nichole, and Ronda

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